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Person to Person: What Nonprofits Need to Know About Direct Giving

Posted: 9/9/2021

Click here to read on The Chronicle of Philanthropy.

Many donors give directly to people in need, but those contributions don't show up in traditional measures of generosity. Still, nonprofits need to pay attention. Without understanding the full scope of how and why people give, they may fail to build ties with generous people.

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  • OPINION

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    Neighbors have informally created mutual-aid efforts that provide hand sanitizers, masks, bail for protesters, and other necessities. The democratic approach to giving aid is a model for how philanthropy can make a bigger difference.

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