This article offers some good tips on how to master writing for donor relations that will inspire your donors and encourage them to become repeat supporters.
NonProfitPRO shares an example of a major gift officer to using a news story to support a major gift ask. Read on to see exactly how it happened and how you can copy the idea for your own situation.
How can nonprofits measure productivity with remote and hybrid teams, and should you?
At CapDev, we are hearing from lots of nonprofits and institutions who had stalled campaign plans in 2020 and are now ready to re-engage in campaign planning. Here is some of our advice if you are thinking you may be ready for a campaign now.
How do you elevate your donor conversations? Storytelling. This article features tips from major donors on how storytelling can enhance major gift conversations and increase donations.
Classy offers a detailed look into donor segmentation tips from Virtuous, a sponsor of their nonprofit conference.
Being unable to meet with donors and prospects face-to-face, which had served as the gold standard in desired major giving engagement for so long, is starting to change after the past year.
A nonprofit's annual appeal is a critical campaign to sustain its good work. Here are six techniques you can consider that have led to improved results in recent campaigns.
Do you still get a bit nervous about asking for a gift? Finding the right language can help. Check out this article for a few examples on how to carry on a conversation with your donor.
How to convert pandemic donors to annual donors, plan hybrid outdoor events, and more.
With a growing major donor portfolio, how do you allocate your limited resources among your qualified prospects? This post breaks down how to tier donors and build personalized cultivation plans.
As we continue to recover from the pandemic, so many aspects of our lives have gone virtual. Working in development, fundraising virtually is another area of change to consider.
Nonprofits added an estimated 81,000 jobs in March, the largest rebound seen since August, but it may take 18 months for nonprofit employment to reach February 2020 levels.
Some nonprofits hesitate to embrace the video-sharing app, but those who have say it helps them authentically connect with younger supporters, spread their message more broadly, and raise money in a new way.
Whether you're just starting a major gifts program or want to take your MG program to the next level, these tips help get the resources your organization needs, now more than ever.
Strengthening donor experience to combat donor fatigue, the hybrid event model helps nonprofits move their mission forward.
Classy offers several examples to help you send the right message at the right time to drive donations.
Even with all of its challenges, a silver lining could have emerged from 2020. As the doors of many organizations closed, nonprofits were forced to leverage the resources and tools they had available.
Moving beyond anyone's "Rules of Order," this post looks at the real challenges of board committees and suggestions to improve those issues.
Nonprofit board members should realize that their role includes helping a charity raise money, but many are reluctant to do so. This Chronicle column includes ideas from three development officers.
Comprehensive knowledge of board development is a must for every nonprofit to thrive and flourish. Learn more about essential board building responsibilities for your organization's future.
Segmenting your direct mail audience is more crucial than you think - it improves the user experience and increases opportunities for engagement and conversion.
Classy shares five words that can increase donations, why they work, and how to incorporate them into your nonprofit marketing, appeals, website, and donation form.
With the tough competition for donors' attention among the roughly 1.8 million nonprofit organizations registered in the U.S., you have to stay on top of your data to attract and convince donors to support your cause.
Need some new ideas to virtually engage with your supporters? DonorPerfect offers tips from cooking lessons to concerts in this post.
The cover article in this month's Chronicle of Philanthropy highlights how nonprofits are creating more inclusive workplaces for fundraisers of color.
The five economic indicators that are most valuable to forecasting the nonprofit financial outlook are mostly positive, with GDP as the most important measure.
Some nonprofits are including DAFs in their fundraising strategies and seeing inspiring results.
Finding top talent is never easy for nonprofits. Whether you use a search firm or not, this list of tips and resources is really helpful!
Well into this pandemic now, we know that our fundraising toolkits vary, but one thing is true for every reader of this NonProfitPRO column: We can't do fundraising exactly like we did just over a year ago.
As virtual events continue, you might find these ideas to be a good refresher for your online event planning.
The value of partnerships has never been more magnified than during the pandemic. Try these tips to strengthen corporate sponsorships now.
After a tough year, nonprofits got some good news this week from the IU Lilly Family School of Philanthropy: giving is likely to rise by 4% this year and nearly 6% in 2022!
A new Chronicle column explores the ways nonprofit professionals demonstrate an uneasiness about asking for money. If we can't share the good news and invite friends to join us, what does that say about our missions?
Fundraising is a combination of art and science. There is no guarantee in this profession other than if you don't ask, you don't get.
Traditional fundraising systems sometime come across as impersonal simply because they don't have the systems in place that enable a personal connection to their entire donor file.
Working remotely has been on the rise for some time. With all indications it is here to stay, Classy offers strategies for managing your remote team successfully.
Your mid-level donors are essential to the long-term sustainability of your program. Keep them engaged with these suggestions to recognize mid-level donors.
The Chronicle of Philanthropy shares answers to readers' questions about how to connect with prospective major donors with most meetings still taking place virtually.
Promoting corporate giving may seem challenging in these times, but in 2020, corporations increased givingespecially to social and cultural movements, so it may not be as out-of-reach as you think.
Managing donors remotely isn't always easy. Andrew Berry, head of marketing and customer success for Donately, discusses how to overcome challenges associated with virtual donor management to successfully engage with supporters.
We talk a lot about the importance of shifting from transactional to relational approaches with donors, and this post sums it up well.
Knowing the difference between fundraising management and fundraising leadership is essential for fundraising success.
The Blue Ridge Parkway Foundation helps bridge the funding gap to support vital park initiatives, and with around 15 million people visiting the park every year, there's a built-in audience of potential donors. But how can you motivate more of them to give?
Classy shares advice to retain your donors with these re-engagement tips and prevent potential churn.
Nonprofits are experiencing high turnover levels in the pandemic. Stress is one of the obvious causes. Read on to see how to ease stress for nonprofit staffs.
Many nonprofit boards are made up of individuals who are well meaning and want to serve their organization; however, many also lack the correct skills, traits and characteristics needed for long-term success.
Despite concerns that the COVID-19 pandemic would depress donations to nonprofits, giving in 2020 increased from 2019 by 10.6%, with the overall number of donors growing by 7.3%, according to the Fundraising Effectiveness Project's 2020 Fourth Quarter Report.
Thanking your donors has always been important, but it's arguably even more critical as we continue to operate in a virtual environment. While it may seem simple, remember these rules when expressing your appreciation for a gift.
One of the most important things you can do to steward your donors is say: "Thank you." We can all use a few more news ways of doing it!
Peer-to-peer fundraising took a big hit in 2020 as a result of the pandemic. Fundraising revenues for the 30 largest U.S. programs dropped 33.9%, representing the largest single-year drop in 15 years.
Overall giving to the country's 30 biggest P2P events fell nearly 34% in 2020, the first year that the large event collectively raised less than $1 billion.
Even the smallest nonprofit can grow its impact exponentially with a successful endowment campaign, and a challenge gift is a great starting point. See how this one worked.
Multichannel isn't just a strategy to try, it's an entirely new way to position your organization and set a trajectory for growth. It's a way to better connect your internal teams and build stronger connections with donors.
The more you know about marketing trends, the more you'll see that the customer experience, or donor experience, is crucial to raising brand awareness and more fundraising dollars.
See Classy's top lessons learned from their own first virtual event.
Funders and individual donors gave $20.2 billion in response to COVID-19 last year. A new report reveals what we knowand don't knowabout who gave this money, who received it, and the issue areas it supported.
Politicians, corporate giants, celebrities, marketing gurus, not to mention nonprofit staff and volunteers, could have salvaged careers by heeding this powerful truth, which is especially true in the fundraising arena.
So many good lessons learned from this time of adaptation can carry on: from use of technology to better leadership engagement. See what you could do...
Using empathy to establish a good relationship with your nonprofit organization's stakeholders can pave the way to increased productivity and a stronger bottom line.
While the pandemic has created economic challenges across many industry sectors, there are parts of the nonprofit arena that survived and even fared well in 2020.
Learn about free or low-cost digital tools your nonprofit could be utilizing for the benefit of the current WFH environment and beyond.
We all know that the biggest factor driving donor retention is getting that second gift. This is where sending appeals on a regular basis and monthly giving requests come into play.
Pictured to the left: Participants in a Global Citizen Year fellowship harvest a crop in Brazil. The nonprofit trains young leaders internationally.
There is a lack of succession planning in the nonprofit sector, a failure of our profession that needs to be addressed.
Buttons matter! Check out these creative ideas and think twice before designing your next appeal.
We always say that the ask is 95% preparation and follow-up, and only 5% asking, if that. Read on to see why the preparation is key to a successful solicitation.
The "2020 Charitable Giving Report" explores giving trends in one of the most transformational years the social sector has seen.
Better understanding why donors leave and why they stay ties closely to how appreciated they feel. This post gives lots of tips on donor recognition and retention.
Tracking 2020 higher ed giving data reveals that nearly half of the institutions in a major survey reported increases in giving, and DAF funds surpassed corporate support, a first!
The Chronicle of Philanthropy shares its annual ranking of philanthropy's top 50, and gives some insights on who they are and the philanthropic trends signaled by their giving.
In a year of mixed fundraising results, learn what were the game-changers for some, such as digital technology and outreach.
What does it take? This author suggests the capacity to believe and the capacity to persuade are the fundraiser's most critical attributes.
Starting a planned giving program does not have to be complicated. Keep it simple and you can meet the challenge with these ideas.
As we navigate the many transitions of this time, let us not make assumptions or forget to check in with donors. Here are some good suggestions.
As many of us approach the 1-year mark of WFH, Classy offers some great tips for anyone who may be struggling in this new model of work.
Nonprofits are using data, analytics and technology more strategically than ever before. What should you be doing to capitalize on this trend?
While fundraising plans are always a good idea, they can be especially helpful during challenging times like these as nonprofits grapple with the recession set in motion by the pandemic.
We are often asked about conducting strategic planning, which needs to occur at the right time. The strongest, most effective and most sustainable organizations have a clarified mission.
Nonprofits are getting better at virtual events, but can learn more to maximize these gatherings, fend off zoom fatigue, and boost results.
Most nonprofits have caught on by now that you can't wait for the pandemic to end to ask for support. And most are making virtual asks. This blog post gives some good tips on doing it right.
As a consulting firm, we understand that selecting a consultant is not a simple process for any nonprofit. This post shares expertise and guidance to help.
Important lessons learned from 2020, shared in trends that continue into 2021, such as diversifying your communications touchpoints and not relying on a single channel, like in-person events, to drive donations and engagement.
We like to share all of the trends and predictions we can find, even those that may be a little negative for nonprofits. See what you think...
These tools can stifle diversity from the start, especially if those conducting the board search are making assumption about identity, leadership qualities, and expertise that reflect stereotypical white male notions about achievement.
They've always been big givers, but for a long time men got most of the credit. MacKenzie Scott's donation to Virginia State University, announced in December, is the largest single donor gift in the historically Black college's history.
Ever consider why we use certain words in our industry? This post takes on the "Annual Fund." We recommend reading and acting to help boost your donor relations - beyond once a year.
Interesting and important thoughts about POCs in the fundraising profession - from a recently updated and republished article -
"Predictions are hard to make, especially when they're about the future." It's Allan Burrows' favorite Yogi Berra quote and true for this post! Read and see...
In this classic article, grassroots fundraising maven Kim Klein reintroduces us to the wrong and right ways to make "the ask." Read three stories that show how good fundraisers can still make the wrong decisions.