In the first half of 2021, donors have recommended a record $4.3 billion in grants, a 27% increase over the same six-month span of 2020. Expectations are for another record year of DAF giving.
How nonprofit employees can help ideas be heard and embraced.
Grab top insights and learning moments from Classy's staff members' recent experience to amplify your next event.
Analyze the messages in donors' words to understand why they stopped giving.
Going into a donor meeting unprepared is the surest way to secure a bad outcome. Here are some essential tips for preparing a donor meeting.
Technology and more people-centric (i.e., donors and supporters) ways of giving continue to expand, which is essential for nonprofit leaders to understand how best to reach out to acquire new donors.
In Penelope Burk's study six years ago, 88% of individual donors said they would have made a gift at the same level whether their names were published or not. Why are we still publishing donor lists?
Find out if launching a capital campaign is the right path for your nonprofit, and prepare with these trends and tips from Classy.
As many organizations are turning to consultants, probably more than ever now, it's important to be clear about expectations. We are not miracle workers, but we can help.
How to figure out at what point major-gift fundraisers hit their stride and how to identify top performers.
Leadership is sprinkled throughout every organization, regardless of size or functionality. Decisive leadership in a nonprofit setting is critical and can make or break an organization.
Why is it so hard to effectively communicate my point? Perhaps because you know too much. Here's how to step back and strengthen your donor communications.
Strategies and tactics to recruit and more importantly RETAIN recurring givers are critical, especially this year. Read and see why and how!
The growth of double bottom line and impact investing can give nonprofits new ways to raise funds and opportunities to grow their influence.
Use the actionable data in this infographic from Classy that has helped thousands of nonprofits diversify their fundraising strategy and retain loyal donors to "future-proof" your fundraising.
Donors want to solve problems. They do not want to hear all the wonderful things about your organization or process.
Stay on top of retention efforts to build a strong foundation for revenue that you and your cause can count on.
What do you do when formal leadership is not skillful? How can we help when we are not formally in charge? Curtis Ogden at the Interaction Institute for Social Change offers tools for facilitating from wherever you are.
Statistics show that nonprofits bring in less than 5% of their annual fundraising income during July and August. Boost your fundraising during the summer slow-down by connecting with donors, asking for feedback and planning future communication.
MacKenzie Scott and Jack Dorsey, along with foundations, helped boost charitable donations in a year when it was sorely needed.
Are you satisfied with just an annual gift, major gift or planned gift? Strive to seek multiple gifts from various assets of one donor for a compounding effect that will provide enhanced results and a more meaningful relationship with your donors.
Fundraiser turnover, especially MGOs, is an ongoing and consistent problem. What can slow down the process? Board members who are creative, deliberate and engaged with their organization and its supporters.
Do you truly know what diversity, equity and inclusion (DEI) means, how to effectively implement a DEI plan, commit to it, promote a culture of respect and inclusion, and work to examine and break down barriers?
A recent report from The Center for Effective Philanthropy found that foundations, government programs and individual donors increased their financial support or gave additional flexibility in how previously promised funds were used.
A personal ask is one of your best fundraising strategies, but do you know what is considered a no-no when you talk to donors? Click below to find out which blunders to avoid when asking for donations in-personor virtually.
LinkedIn is more than just job postings and liking people's status updates. Classy helps take your organization's LinkedIn strategy to the next level by expanding your reach and building engagement.
Q1 giving was up 10% over the first quarter of 2020, while retention of new donors grew by 13.6% - two good signs from the Fundraising Effectiveness Project's 2021 First Quarter Fundraising Report.
Two important pieces of research came out last week, and one could be inclined to think that fundraising and the charitable sector are doing well. But while celebrating the numbers, AFP cautions members to look deeper into the data.
A nonprofit's annual appeal is a critical campaign to sustain its good work. Here are six techniques you can consider that have led to improved results in recent campaigns
A special address from CapDev President, Allan Burrows, on the announcement of the record-breaking giving data shared by Giving USA this week.
Many nonprofit leaders say that increased financial support from funders and the government helped their organizations fare better through 2020 than originally anticipated, a report from the Center for Effective Philanthropy finds.
One theme emerges with every client: the quality and engagement of the board is a critical factor in the nonprofit's success. Here are eight key tips for building and engaging your most successful board...
If you can build trust, plus expand a personal relationship with a donor while also having the knowledge of their gift capacity and areas of interest, a possible layering can occur. Read to learn more about this concept.
According to Giving USA 2021: The Annual Report on Philanthropy for the Year 2020, total charitable giving grew 5.1% and reached a record $471.77 billion compared to $448.66 billion contributed in 2019.
The much-anticipated "re-opening" following global COVID-19 restrictions has arrived. So, what does that mean for in-person events? Take time to understand what your donors and supporters want before diving into event planning.
Bottom line. Make this your fundraising motto: "Listen Your Way to the Gift."
It's easy to let the urgent take the place of the important. But don't let urgency hurt your long-term success and preclude planned giving efforts.
If the past year made anything clear, it's that digital marketing is now longer optional. If you don't want to be left behind, prepare your digital transformation now.
Oftentimes, artificial intelligence does not work for nonprofits. Not because of the people involved, but because of the challenges inherent in adopting new technologies.
A gentle reminder to always take a fresh look at your donation process and see it through your donors' eyes.
Many fundraisers were pleasantly surprised by the continued support they got from attendees and sponsors of virtual events last year. As they tiptoe toward gathering in person, some wonder whether the donors will follow.
One of the most difficult aspects of fundraising is getting enough program impact information to give to the donor. Some simple ways to gather information on how that program is thriving, and then let the donor know...
Here's how to set up a digital donor acquisition program in six steps. This will help your organization grow its digital fundraising program.
Employing the "journey mapping" tactics we teach for building donors relations, you might consider the ways you could help convert social media relationships to more committed supporters.
Your fundraising strategy should be fueled by content, and if it's not, you might be doing more harm than good. Learn how content marketing can drive brand awareness, build thought leadership and connect you with potential donors.
How is 2021 playing out for the nonprofit sector? Examine where you are so far this year and where you expect to finish in 2021. Focus on what you can control. Prepare for unpredictable...
What is loyalty, and how does it apply to your supporters? Understanding loyalty puts you more in tune with donors' feelings toward your cause, which allows you to create a sustainable fundraising program.
If the nonprofit sector is going to continue to thrive through 2021, philanthropists need to ward off "philanthropy fatigue."
Board members are now debating the precautions they will take to meet in person. But one thing is clear: The board will meet in person sometime soon for the first time since Covid-19.
Recognizing donors is an essential part of your job. So, how do you acknowledge contributions from donor-advised funds?
Pursuing transformational gifts from a select group of interested and capable donors is not only the best way to achieve your annual fundraising goals, but it can also catalyze further growth and stability for the future.
Individual donors make up nearly 80% of charitable gifts, but some nonprofits are missing out on this wealth of giving. This Chronicle post gives advice on building up your individual donor program.
Demonstrating credibility is one of the most important factors in a grant proposal. You may be surprised to learn what parts play important roles in illustrating your organization's credibility.
Collaborative technology is incredible. It can empower people across locations to share their individual ideas and build on others' ideas. The whole can be greater than the sum of the parts.
Nonprofits have a special status in our society. Because they're tax-exempt organizations and working in the public's service, it's vital that they operate with complete transparency and lean into social good.
The Biden administration has been pitching the President's new tax plan as a boon for nonprofits since it is likely to inspire wealthy Americans to give more of their assets to charity to offset their tax bills.
Even as nonprofits feel stretched to meet increased demand, donors are returning to their old ways and supporting the organizations they once did at similar levels, according to GivingTuesday's research arm.
This post shares the importance of donor-centered interactions (the most effective type of donor cultivation) during the discovery process and how to successfully engage with potential donors.
Smaller Nonprofits can really benefit from a few tweaks to their donor communications that offer potential for big boosts in giving!
Effective fundraising requires more than strategy and execution it also requires teamwork. That's especially true for major campaigns. This post identifies the seven critical roles you need on your team.
Direct mail readers skim your lettersyou've got seconds to convey your message. That means repetition, pith, and repetition are paramount.
According to a new report, Millennial giving differs greatly from other generations, with many opting to purchase from and give to socially responsible and environmentally-friendly organizations.
Now that recent crises have prompted an influx of new donors, nonprofits are experimenting with the best ways to keep them giving, a big challenge due to steadily declining donor retention rates.
This article offers some good tips on how to master writing for donor relations that will inspire your donors and encourage them to become repeat supporters.
NonProfitPRO shares an example of a major gift officer to using a news story to support a major gift ask. Read on to see exactly how it happened and how you can copy the idea for your own situation.
How can nonprofits measure productivity with remote and hybrid teams, and should you?
At CapDev, we are hearing from lots of nonprofits and institutions who had stalled campaign plans in 2020 and are now ready to re-engage in campaign planning. Here is some of our advice if you are thinking you may be ready for a campaign now.
How do you elevate your donor conversations? Storytelling. This article features tips from major donors on how storytelling can enhance major gift conversations and increase donations.
Classy offers a detailed look into donor segmentation tips from Virtuous, a sponsor of their nonprofit conference.
Being unable to meet with donors and prospects face-to-face, which had served as the gold standard in desired major giving engagement for so long, is starting to change after the past year.
A nonprofit's annual appeal is a critical campaign to sustain its good work. Here are six techniques you can consider that have led to improved results in recent campaigns.
Do you still get a bit nervous about asking for a gift? Finding the right language can help. Check out this article for a few examples on how to carry on a conversation with your donor.
How to convert pandemic donors to annual donors, plan hybrid outdoor events, and more.
With a growing major donor portfolio, how do you allocate your limited resources among your qualified prospects? This post breaks down how to tier donors and build personalized cultivation plans.
As we continue to recover from the pandemic, so many aspects of our lives have gone virtual. Working in development, fundraising virtually is another area of change to consider.
Nonprofits added an estimated 81,000 jobs in March, the largest rebound seen since August, but it may take 18 months for nonprofit employment to reach February 2020 levels.
Some nonprofits hesitate to embrace the video-sharing app, but those who have say it helps them authentically connect with younger supporters, spread their message more broadly, and raise money in a new way.
Whether you're just starting a major gifts program or want to take your MG program to the next level, these tips help get the resources your organization needs, now more than ever.
Strengthening donor experience to combat donor fatigue, the hybrid event model helps nonprofits move their mission forward.
Classy offers several examples to help you send the right message at the right time to drive donations.
Even with all of its challenges, a silver lining could have emerged from 2020. As the doors of many organizations closed, nonprofits were forced to leverage the resources and tools they had available.
Moving beyond anyone's "Rules of Order," this post looks at the real challenges of board committees and suggestions to improve those issues.
Nonprofit board members should realize that their role includes helping a charity raise money, but many are reluctant to do so. This Chronicle column includes ideas from three development officers.
Comprehensive knowledge of board development is a must for every nonprofit to thrive and flourish. Learn more about essential board building responsibilities for your organization's future.
Segmenting your direct mail audience is more crucial than you think - it improves the user experience and increases opportunities for engagement and conversion.
Classy shares five words that can increase donations, why they work, and how to incorporate them into your nonprofit marketing, appeals, website, and donation form.
With the tough competition for donors' attention among the roughly 1.8 million nonprofit organizations registered in the U.S., you have to stay on top of your data to attract and convince donors to support your cause.
Need some new ideas to virtually engage with your supporters? DonorPerfect offers tips from cooking lessons to concerts in this post.
The cover article in this month's Chronicle of Philanthropy highlights how nonprofits are creating more inclusive workplaces for fundraisers of color.
The five economic indicators that are most valuable to forecasting the nonprofit financial outlook are mostly positive, with GDP as the most important measure.