Have you met your calendar year-end fundraising goals yet? Check out these six tips to supercharge your fundraising efforts and raise more money before the end of the year.
Donors are fascinating, unique individuals who consider multiple motivations when deciding how, when and why to be charitable.
Although diverse boards better serve their stakeholders and communities, recruiting and retaining these members continue to be challenging. With the right tactics, boards can improve their makeup while still fulfilling their mission.
Over the past year and a half, fundraising efforts have relied heavily on digital outreach, but the increase in digital communications doesn't mean you should forget about direct mail.
An announcement of big philanthropists coming together to devise solutions to one of the biggest challenges the nation faces: the 50% decline in the share of Americans who give, a record low.
Many times nonprofits hire development staff and never require or expect those front-line fundraisers to literally place themselves in the need that the nonprofit is addressing. This is a fatal mistake.
Moving beyond the intense focus of your annual gift solicitation, how are you deepening engagement and growing long-term opportunities? A growth funnel model could provide the answers you need.
Nonprofit leaders are starting to recognize that a persuasive theory of change is essential to landing expanded, ongoing funding and creating programs that can deliver the impact you're seeking.
A Raleigh nonprofit got creative in its post-campaign stewardship communications and created a smart new way to say thank you.
With just 80 days left in 2021, here are a few easy tips to help your organization raise as much as possible this holiday season, and work towards better engagement and relationships with all of your donors.
Small arts organizations were among those hit the hardest by shrinking donations last year, according to a study by the Urban Institute.
Social media can help nonprofits connect with supporters, volunteers and donors more easily. You can leverage social media marketing strategies to boost your engagement but the best tactics differ from one platform to the next...
Nonprofit execs have the task of understanding and executing how best to achieve the mission as defined by their board. This article explores the factors that can affect and strategies that can address challenges to fully engaging board members.
Whether you're looking to connect with donors who have recently engaged with your nonprofit, or need a new way to thank donors who have been with you for a long time, these tips will surely come in handy.
A new study by BOA and the IU Lilly Family School of Philanthropy found that at least three quarters of affluent donors said their gifts to colleges and health organizations were unrestricted. And an even bigger share did the same for arts groups.
Corporate donors don't come without some work and attention, but can be worth the effort. This post shares some good thoughts on how to go about it.
One in four Americans has a disability. Yet few nonprofits are ensuring that their organizations are welcoming to everyone, including those with disabilities.
Try this exercise every day to remind yourself that your work is not about money.
Building a multi-faceted board can help your nonprofit organization make better decisions, diversify its supporter base and better serve the community. But where do you start?
Too many nonprofit professionals don't understand the art, science and nuances of nonprofit leadership, and too many others aren't willing to insist on proven best practices...
Engaging new realities can significantly increase your year-end giving drive. While the fundamentals of year-end giving still apply, 2021 also brings us three unique approaches on which you can capitalize, literally.
The job market for nonprofit fundraisers is hot right now. That high demand is a warning sign for nonprofits who need to be staving off attrition by initiating frank conversations with the development staffers.
By asking goal-oriented questions, you will come up with better ways to achieve the desired outcome.
Former board members have given so much to your organization! Stop neglecting them and start inviting them to get engaged with your mission in a new way.
Even on a shoestring budget you can pull off a donor cultivation event that delights donors and inspires larger and more loyal giving!
What type of friendship is a donor relationship? Is it really "not about the money"?
Who shows up more in your fundraising copy, you or your donor? Here's how to check your pronouns.
Charity leaders are using it to get the word out about their work and to connect with influential people, but they caution it must be used wisely.
Getting board members engaged is more about meeting them where they are than it is about squeezing them into a single channel.
Patrick Rooney, an economist who has studied disaster giving for decades, talks about how long people give after a crisis, whether that affects giving to other causes, and more.
Nonprofits need to pay attention. Without understanding the full scope of how and why people give, they may fail to build ties with generous people.
There is an elephant in boardrooms across national and international lines that can no longer be ignored. That elephant is named discrimination and most frequently it takes the form of racial discrimination.
"If your major donors are giving less year-over-year, there are three basic reasons why. One, you don't control and two you do."
Think of it like an intimate in-person event for your biggest donors, with a virtual audience watching and engaging too.
Are you overlooking your mid-level donors in your acknowledgment procedures? Maybe you're overlooking major donors, too.
The co-founders of She's the First share what they learned from dropping the "child sponsorship" model that donors love.
It's September and the holidays are fast approaching. Are you ready for Giving Tuesday?
Wondering what you should be doing with your donors right now? Here is some good advice.
Imagine your nonprofit with the entire organization passionate about raising money for your cause...
Are you referring to your supporters in writing as "donors," such as "Dear Donor...?" You may want to reconsider.
A database churns out the quality that you put into it. There's no time like the present to invest time in data integrity and data hygiene.
NonProfitPRO reviews some of the best social media tools you should consider for your nonprofit to help you focus on your donors and prospects, and alleviate much of the potential stress involved.
How philanthropic organizations can better understand the degree to which they include beneficiaries in their decision-making processes, how contextual considerations shape participation, and where problems and opportunities lie.
What makes a "major" donor varies by organization. But whatever your organization considers a "major" gift, they're becoming increasingly important.
Consider your role as a fundraiser and how you would describe it in philanthropic terms in this post from NonProfitPRO.
The Business Journal offers some really great factors for employers to consider in their efforts to make good hires in this tough market for candidate pools.
Few museums and cultural institutions have found fundraising innovation to be enough in these challenging times, but there are some innovations from the space worth sharing.
What do you do with major donors who have long histories of giving but have stopped giving for whatever reason? Here are some good suggestions for keeping those relationships.
Historically, many nonprofits have relied largely on mailers and in-person events to raise funds and connect with donors. But as the consumer and charitable climates shift, more and more donors are looking for an online giving experience.
With the cancellation of their spring gala due to Covid, Hopeful Horizons in Beaufort, SC, switched to smaller events at the homes of their board members. This Champagne & Charcuterie event, held at the home of the board president, raised $8,000.
Of all Key Performance Indicators (KPI), the best sign of your organization's long-term financial health is a high Donor Lifetime Value (LTV or Donor LTV) amongst your recurring donors. Learn to calculate it.
Learn how a seamless donation process helps your nonprofit attract supporters and secure donations.
Can you believe it's already that time of year again?! Check out Classy's Giving Tuesday campaign example for some good tips and resources.
When a long-time CapDev campaign client turned to us for a retained executive search, little did we know it would happen in the middle of a pandemic... and lead to more searches.
If you're struggling to grow your donor base, you may need more in-depth knowledge about your audience. The Giving Institute shared this post to help sharpen donor strategy (from DonorSearch).
With more than a third of your annual donations still likely to come, it's time to get serious about every aspect of your fundraising goals planned giving included. Here are a few areas of focus you should be considering.
Classy shares a hybrid event idea to inspire you this fall with simple tips and actionable next steps.
If you are seeing clogs in your donor pipeline in the mid-level giving range, consider why donors are stuck and what you can do to improve your MG program.
There are an infinite number of ways to mess up a donor meeting, but don't let yourself fall prey to these common mistakes!
The problem with the focus on events is the nonprofits' continual need to find new donors and participants every year. Where is the focus and how can we do this better?
Reimagine the way you connect supporters with the impactful causes they care about. Optimize your donation page to match the modern tech experiences they know and love with these tips.
An E.D. who's seen firsthand the effects of the pandemic had on philanthropic efforts relates thoughts on "taking stock of lessons learned and reexamining how to move forward collectively."
These two Chronicle article authors share lots of lessons for other leaders who may be passing the baton. A favorite piece of their advice: "Park your ego at the door both of you."
Helpful tip to prepare for your next nonprofit position interview.
It's no small taskand takes no small amount of trustto hire an MGO. Here's how to find a great fundraiser.
Donor retention in 2020 was not great. One reason is that many organizations put a hold on asking for contributions in the first half of the year because they worried about donors not giving.
Inspire your next month of social media posts with real examples that grab the attention of your followers and donors.
Looking for new donors and wondering where they come from? Stop asking passively and start actively attracting them.
Did you know that lack of reporting back is still the number 1 reason why donors stop giving to you? How are you reporting impact back to your donor base?
Penelope Burk says the fundraisers who will end up in the top positions in the country are those who focus on customer service.
In the first half of 2021, donors have recommended a record $4.3 billion in grants, a 27% increase over the same six-month span of 2020. Expectations are for another record year of DAF giving.
How nonprofit employees can help ideas be heard and embraced.
Grab top insights and learning moments from Classy's staff members' recent experience to amplify your next event.
Analyze the messages in donors' words to understand why they stopped giving.
Going into a donor meeting unprepared is the surest way to secure a bad outcome. Here are some essential tips for preparing a donor meeting.
Technology and more people-centric (i.e., donors and supporters) ways of giving continue to expand, which is essential for nonprofit leaders to understand how best to reach out to acquire new donors.
In Penelope Burk's study six years ago, 88% of individual donors said they would have made a gift at the same level whether their names were published or not. Why are we still publishing donor lists?
Find out if launching a capital campaign is the right path for your nonprofit, and prepare with these trends and tips from Classy.
As many organizations are turning to consultants, probably more than ever now, it's important to be clear about expectations. We are not miracle workers, but we can help.
How to figure out at what point major-gift fundraisers hit their stride and how to identify top performers.
Leadership is sprinkled throughout every organization, regardless of size or functionality. Decisive leadership in a nonprofit setting is critical and can make or break an organization.
Why is it so hard to effectively communicate my point? Perhaps because you know too much. Here's how to step back and strengthen your donor communications.
Strategies and tactics to recruit and more importantly RETAIN recurring givers are critical, especially this year. Read and see why and how!
The growth of double bottom line and impact investing can give nonprofits new ways to raise funds and opportunities to grow their influence.
Use the actionable data in this infographic from Classy that has helped thousands of nonprofits diversify their fundraising strategy and retain loyal donors to "future-proof" your fundraising.
Donors want to solve problems. They do not want to hear all the wonderful things about your organization or process.
Stay on top of retention efforts to build a strong foundation for revenue that you and your cause can count on.
What do you do when formal leadership is not skillful? How can we help when we are not formally in charge? Curtis Ogden at the Interaction Institute for Social Change offers tools for facilitating from wherever you are.
Statistics show that nonprofits bring in less than 5% of their annual fundraising income during July and August. Boost your fundraising during the summer slow-down by connecting with donors, asking for feedback and planning future communication.
MacKenzie Scott and Jack Dorsey, along with foundations, helped boost charitable donations in a year when it was sorely needed.