or scroll down

Director of Annual Giving Programs and Services

The Opportunity | University of South Carolina

The University of South Carolina is a public research university in Columbia, South Carolina. It has seven satellite campuses throughout the state and its main campus covers over 359 acres in downtown Columbia, SC. Founded in 1801 as South Carolina College, Columbia is the flagship institution of the University of South Carolina System and offers more than 350 programs of study, leading to bachelor's, master's, and doctoral degrees from 14 degree-granting colleges and schools. The university has a total enrollment of approximately 52,000 students, with over 35,000 on the main Columbia campus, making it the largest university in South Carolina. 

The Position | Director of Annual Giving Programs and Services

Under limited supervision, reporting to the Executive Director of Annual Giving and Lead Generation (Executive Director), the Director of Annual Giving Programs and Services (Director) is responsible for the coordination and management of the direct and digital marketing solicitation and engagement services for the university. The Director will also oversee the annual giving programs, including matching gifts, student philanthropy, and employee giving. The Director will lead a team of fundraising professionals and develop the overarching omnichannel strategy for executing and evaluating a complex set of annual giving solicitations for the University of South Carolina’s academic units, university priorities, and special interest programs. The Director will oversee the implementation and execution of the University of South Carolina’s day of giving campaign, currently known as Give 4 Garnet. The Director plays an intricate role in establishing and delivering effective leadership, partnerships and communication with development officers and staff across the Division of Development. The Director will utilize Blackbaud CRM and other analytics tools to ensure that strategies are data-driven, personalized, timely, and consistent with the goals set forth within the Annual Giving and Lead Generation department. This position is a member of the Division of University Development and will operate within the system and procedures of UofSC Development to ensure consistent and well-coordinated activities.

Job Duties:

Manage and implement direct and digital marketing strategies and services. Develop and execute an annual plan and a comprehensive marketing calendar designed to support the goals of Annual Giving and the priorities of the university and its colleges and units. Collaborate with the Executive Director to produce annual budget recommendations to support the organizational goals. Provide mass solicitation consulting and production services for colleges, schools, and regional campuses. 25%

Develop, implement, and manage an integrated omnichannel marketing plan for the university and its colleges and units, including direct mail, email, digit ads, and social media. Collaborate with other members of the Annual Giving and Lead Generation team to ensure coordination and integration of annual giving strategies. Implement a data-driven Annual Giving solicitation system. Determine appropriate marketing segmentation, track progress, report and evaluate results, and redirect tactics to improve outcomes. Assist with the strategic development and high-level interpretation of Annual Giving reports. Provides timely qualitative and quantitative reports of solicitation campaign performance and marketing metrics and analytics for the Development division’s senior leadership team, the schools and units, and other partners as needed. 25%

Develop, coordinate, and implement a university-wide giving day to include schools, colleges, regional campuses, and units. Develop strategies to grow and strengthen annual giving programs, including matching gifts, faculty and staff giving, student philanthropy, and volunteer engagement. Serve as an experienced resource for the annual giving programs and services team and university colleagues. 25%

Build a portfolio of best practices and emerging marketing trends to enhance solicitation practices based on national/regional data and donor trends to achieve fundraising goals. Negotiate contracts with external vendors, including direct mail and printing houses. Manage vendors to produce highly segmented, customized direct mail appeals with complex variables. 20%

Perform other duties as assigned. 5%

Minimum Qualifications:

Bachelor’s degree and 4 years proven experience major gift/development, donor relations, sales or a combination of education and experience from which comparable knowledge, skills and abilities have been acquired may be substituted.

Position Specific Minimum Qualifications (Classified and Unclassified positions):

Bachelor’s degree and 4 years related experience in an area such as alumni development, fundraising, prospect research, or business development. This position may require travel overnight to conferences for continuing education and professional development. Must have a valid driver’s license.

Preferred Qualifications:

Bachelor’s Degree and 5+ years of experience in higher education fundraising or other nonprofit organizations. Experience in annual giving, advancement/development communications, and/or donor relations. Proven experience in revenue generation, communications and marketing, client relations and partner success.


Comprehensive knowledge of principles and methods of planning and conducting a comprehensive integrated and omnichannel marketing fundraising program. Strong knowledge of predictive analytics and metrics to include effective mass solicitation and communication strategies. Ability to manage complex projects while also managing relationships with colleagues and supervising staff. Understands best industry practices as it relates to digital communications and analytics tools for fundraising success. Utilize quantitative and qualitative information to improve decision-making and outcomes and document results. Ability to establish and maintain good working relationships with staff, faculty, alumni, donors, students, volunteers, businesses, external vendors, and the general public. Work with a high degree of flexibility in a highly collaborative, fast-paced, goal-oriented environment. Apply creative and entrepreneurial thinking while applying sound judgment and conducting oneself with integrity. Outstanding oral, written, and interpersonal communications skills.

Supervisory Responsibilities:

Professional fundraising team members (2+) Associate Director/Assistant Directors within the Annual Giving and Lead Generation program. Works closely with other team members within the Annual Giving program. This position may also be responsible for managing student workers and volunteers.

Describe the guidelines and supervision an employee receives to do this job, including the employee’s independence and discretion:

Under limited supervision, reporting to the Executive Director of Annual Giving and Lead Generation, the Director of Annual Giving Programs and Services must be able to create a work plan and coordinate activities by using independent discretion. Must have the ability to work independently, take initiative, use sound judgement, and make good decisions. Must have ability to plan, coordinate and collaborate with development/fundraising colleagues, faculty, staff, external vendors, and volunteers. Must be able to quickly develop and maintain professional relationships and work with stakeholders throughout the university system. Be aware of, control, and express one’s emotions appropriately, and handle interpersonal relationships maturely, thoughtfully, and empathetically, including the ability to work with individuals from diverse backgrounds.

To Apply - Click Here

CapDev is assisting UofSC with professional recruitment and the screening of applicants. Candidates should include a cover letter and resume.  All material will be confidential.  Additional inquiries may be directed to CapDev at