A Different Project for a Land Conservancy Finds Success in Winston-Salem

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Piedmont Land Conservancy has reached its year-end goal of raising $6.5 million in order to proceed with the process of recording a conservation easement on 92 acres of Winston-Salem’s most iconic farmland. The conservation easement will remove the development rights from this highly visible property.

“We are incredibly grateful for the way local residents, foundations, corporations and governments have responded to help make this project possible,” says Kevin Redding, PLC’s executive director. “This is a once-in-a-lifetime opportunity to conserve a property like no other city in North Carolina can claim.”

With this accomplishment, the Conservancy estimates it needs to raise just over $1 million more to fund the entire campaign and complete the remaining components of the project. The additional donations will fund the installation of a public walking trail with trailheads available from the Boston-Thurmond community and Reynolda Road farm entrance to the property. Redding says he hopes the trail construction will be completed in the next six to nine months with a public opening slated for later in 2020. In addition to the trail, the remaining $1 million will provide for maintenance and stewardship of the land in perpetuity.

PLC’s Peace of Land campaign commenced in early 2018 with a total goal of $7.9 million to complete the project. Capital Development Services serves as campaign counsel, and local businessman Michael Hough has chaired the campaign and led the effort to conserve this treasured property. “We could not have made it to this point without Michael’s leadership and an incredible group of volunteers,” adds Redding.

Crossnore will continue to own the property and use it for therapeutic and educational purposes, much as it has been utilized over the past century. 

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