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Lifetime Value Starts With the Second Gift

Lifetime Value Starts With the Second Gift

The motivation that gets someone to take the first step to support an organization is quite different from their motivation to continue to be engaged. Just look at the lousy retention rates that nonprofit organizations suffer year after year.

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It’s Q1: Time to Start Year-End Planning

It’s Q1: Time to Start Year-End Planning

Every year, nonprofit marketers focus on the sprint that is year-end fundraising from Giving Tuesday through the end of the year. And every year, we say this feels like it’s all happening sooner — and it actually is!

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