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The new year is just around the corner. From flexible giving options to personalized donor experiences, consider these fundraising trends from Classy as you plan for the upcoming new year.

In this 10th year of the event, 35 million adults are thought to have participated, with 6% more making monetary gifts than last year, 11% more volunteering, and 8% more contributing goods.

For development professionals, stewardship should be as natural as breathing, and the cornerstone of stewardship is trust. Here are some good ideas to freshen up your stewardship program.

Some observations and further learnings from the 2020-21 shift to virtual fundraising as we look ahead to how our events will function in the future.

Donors want to know that their giving made a difference. That one question alone captures a huge problem in fundraising — a problem you can address in your major gift program.

The true spirit of philanthropy is about mission, impact and passion, not dollars. Knowing how to authentically connect with donors to make positive change is the key.

According to AFP’s 2021 2nd Quarter Fundraising Confidence Survey, fundraisers continue to feel very confident about charitable giving in the current environment.

The key to overcoming donors’ weariness, keeping them connected to your cause, and even inspiring giving is to communicate clearly about how their gifts are helping to solve broader problems.

Behavioral economics research shows how small nudges can make a big difference to end-of-year fundraising results.