News

Segmenting your direct mail audience is more crucial than you think – it improves the user experience and increases opportunities for engagement and conversion.

Classy shares five words that can increase donations, why they work, and how to incorporate them into your nonprofit marketing, appeals, website, and donation form.

With the tough competition for donors’ attention among the roughly 1.8 million nonprofit organizations registered in the U.S., you have to stay on top of your data to attract and convince donors to support your cause.

Need some new ideas to virtually engage with your supporters? DonorPerfect offers tips from cooking lessons to concerts in this post.

The cover article in this month’s Chronicle of Philanthropy highlights how nonprofits are creating more inclusive workplaces for fundraisers of color.

The five economic indicators that are most valuable to forecasting the nonprofit financial outlook are mostly positive, with GDP as the most important measure.

Some nonprofits are including DAFs in their fundraising strategies and seeing inspiring results.

Finding top talent is never easy for nonprofits. Whether you use a search firm or not, this list of tips and resources is really helpful!

Well into this pandemic now, we know that our fundraising toolkits vary, but one thing is true for every reader of this NonProfitPRO column: We can’t do fundraising exactly like we did just over a year ago.