News

Thanking your donors has always been important, but it’s arguably even more critical as we continue to operate in a virtual environment. While it may seem simple, remember these rules when expressing your appreciation for a gift.

One of the most important things you can do to steward your donors is say: “Thank you.” We can all use a few more news ways of doing it!

Peer-to-peer fundraising took a big hit in 2020 as a result of the pandemic. Fundraising revenues for the 30 largest U.S. programs dropped 33.9%, representing the largest single-year drop in 15 years.

Overall giving to the country’s 30 biggest P2P events fell nearly 34% in 2020, the first year that the large event collectively raised less than $1 billion.

Multichannel isn’t just a strategy to try, it’s an entirely new way to position your organization and set a trajectory for growth. It’s a way to better connect your internal teams and build stronger connections with donors.

The more you know about marketing trends, the more you’ll see that the customer experience, or donor experience, is crucial to raising brand awareness and more fundraising dollars.

See Classy’s top lessons learned from their own first virtual event.

Funders and individual donors gave $20.2 billion in response to COVID-19 last year. A new report reveals what we know—and don’t know—about who gave this money, who received it, and the issue areas it supported.

Politicians, corporate giants, celebrities, marketing gurus, not to mention nonprofit staff and volunteers, could have salvaged careers by heeding this powerful truth, which is especially true in the fundraising arena.