“Mastering Donor Retention,” AFP Triangle

June 18, 2026

“Mastering Donor Retention,” AFP Triangle

Topic: Mastering Donor Retention

Presenter: Clare Jordan, VP | CapDev

Session Details:

The #1 way to capitalize on your philanthropic potential is to overcome dismal donor retention. Only about 45% of donors are giving more than once to the same organization, a rate that continues to decline. Stop bleeding $1.25 costs to obtain $1 from a new donor, and keep the donors you have. Join us on Thursday, June 18, 2026 at 3PM at TowneBank to discuss your donor relations concerns relative to donor retention, including: the factors that led to this challenge and their impact; learn what you should be measuring and how; exchange real-time ideas; reframe your messaging to better appeal to repeat donors; and consider ways to gather and use data for decision-making.

Learn more and register to attend HERE.

Thursday, June 18, 2026

3:00 P.M.

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