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Crafting a Case for Support That Moves Major Donors to Action

Crafting a Case for Support That Moves Major Donors to Action

The executive director laid the glossy brochure on the conference table. Forty-three pages of architectural renderings, program statistics, and organizational history. Beautiful design. Compelling photos. And according to the campaign consultant reviewing it, almost completely ineffective at moving major donors to write six-figure checks. “This tells me what you want to build,” the consultant said. […]

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