Insights and Events

Some observations and further learnings from the 2020-21 shift to virtual fundraising as we look ahead to how our events will function in the future.

Donors want to know that their giving made a difference. That one question alone captures a huge problem in fundraising — a problem you can address in your major gift program.

The true spirit of philanthropy is about mission, impact and passion, not dollars. Knowing how to authentically connect with donors to make positive change is the key.

According to AFP’s 2021 2nd Quarter Fundraising Confidence Survey, fundraisers continue to feel very confident about charitable giving in the current environment.

The key to overcoming donors’ weariness, keeping them connected to your cause, and even inspiring giving is to communicate clearly about how their gifts are helping to solve broader problems.

Behavioral economics research shows how small nudges can make a big difference to end-of-year fundraising results.

Many nonprofit organizations found creative approaches to continue to engage women in meaningful ways during the pandemic. Here are three ways to engage women in your mission.

As you look ahead to the new year—sure to be another exciting one, it seems—you might take a few minutes to consider where you can hone your messaging to better engage your donors.

According to the 2021 Second Quarter Fundraising Report from the Fundraising Effectiveness Project, charitable giving has kept its pace through the first half of this year thanks to strong donor retention.