Person to Person: What Nonprofits Need to Know About Direct Giving

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Click here to read on The Chronicle of Philanthropy.

Many donors give directly to people in need, but those contributions don’t show up in traditional measures of generosity. Still, nonprofits need to pay attention. Without understanding the full scope of how and why people give, they may fail to build ties with generous people.

  • laylah-amatullah-barrayn-53-mainGIVING

    What Drives Direct Giving and Why It Matters to Nonprofits

    By Eden Stiffman September 8, 2021

    Whether the popularity of direct giving is a sign that nonprofits aren’t winning the trust or hearts of some portion of the giving public remains an open question. But it’s critical that nonprofits pay attention and take all kinds of giving seriously — including that which doesn’t pass through formal charitable structures.

  • Covid 19 situation in New York, US.

    Mutual-Aid Groups Ponder What’s Next

    By Eden Stiffman September 8, 2021

    Neighbors came together to help one another with food and other basic needs during the pandemic. Some of the volunteer-led efforts are now seeking nonprofit status.


    A Big Example of Direct Giving

    By Eden Stiffman September 8, 2021

    A Minneapolis couple try to give away all of their considerable income each year. Most contributions go to nonprofits, but for the past decade, they’ve increased their giving to individuals. Here’s why.

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    Many Attractive Elements of Direct Giving Also Have Downsides

    By Eden Stiffman September 8, 2021

    The potential for scams, the challenges to scale effectively, and the potential to amplify existing inequities are just a few of the drawbacks of direct giving through crowdfunding campaigns, payment apps, and other technologies.

  • Woman and child join solidarity rally at Long Island mosque in 2021

    Diverse Donors Led the Shift to Social- and Racial-Justice Giving in 2020, New Report Says

    By Eden Stiffman August 25, 2021

    Foundations and companies turned to leaders and donors of color to help guide their racial-justice giving.

  • Crowdfunding websites

    Crowdfunding Continues to Gain Traction as a Fundraising Tool

    By Emily Haynes April 9, 2021

    Roughly 32 percent of people say they donate to a crowdfunding effort each year, according to a survey. Nine out of 10 respondents said they’d continue to give the same amount or more to crowdfunding efforts over the next three years.


    What Big Philanthropy Can Learn From the Citizen Networks Helping Us Survive Today’s Crises

    By Mohit Mookim and Rob Reich July 14, 2020

    Neighbors have informally created mutual-aid efforts that provide hand sanitizers, masks, bail for protesters, and other necessities. The democratic approach to giving aid is a model for how philanthropy can make a bigger difference.

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