Why We Talk About WHY With Every Client: PART TWO

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Topic: Why We Talk About Why With Every Client

  1. Episode 1 (previous)
  2. Episode 2:
    • Case for Support as the foundational element for building the campaign
    • Sharing the case with supporters and getting their reactions
    • Share a favorite example of generosity – our question to all podcast guests


  • Iris Cole, Senior Strategist, MCreative – Values-Driven Strategic Communication
  • Rob Hudspeth, President, Appalachian Regional Healthcare Foundation; Sr. Vice President for System Advancement, Appalachian Regional Healthcare System
  • Lilly Skok Bunch, Senior Counsel, CapDev

See prior episode notes for complete bios and more information on Appalachian Regional Healthcare Foundation.

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