News

Even as nonprofits feel stretched to meet increased demand, donors are returning to their old ways and supporting the organizations they once did at similar levels, according to GivingTuesday’s research arm.

This post shares the importance of donor-centered interactions (the most effective type of donor cultivation) during the discovery process and how to successfully engage with potential donors.

Smaller Nonprofits can really benefit from a few tweaks to their donor communications that offer potential for big boosts in giving!

Effective fundraising requires more than strategy and execution – it also requires teamwork. That’s especially true for major campaigns. This post identifies the seven critical roles you need on your team.

Direct mail readers skim your letters—you’ve got seconds to convey your message. That means repetition, pith, and repetition are paramount.

According to a new report, Millennial giving differs greatly from other generations, with many opting to purchase from and give to socially responsible and environmentally-friendly organizations.

Now that recent crises have prompted an influx of new donors, nonprofits are experimenting with the best ways to keep them giving, a big challenge due to steadily declining donor retention rates.

This article offers some good tips on how to master writing for donor relations that will inspire your donors and encourage them to become repeat supporters.

NonProfitPRO shares an example of a major gift officer to using a news story to support a major gift ask. Read on to see exactly how it happened and how you can copy the idea for your own situation.